8月28日,國內大型專業設計人物訪談節目《鐘端訪談》在慕瓷·瓷磚藝術館進行了新一期佛山專場的節目錄制。一眾行業協會領導、行業優秀設計師、行業精英等受邀進行欄目訪談,慕瓷創始人張婉云女士作為陶瓷行業唯一代表受邀出席,與優秀設計師們共聚一堂,欄目旨在通過對品牌的深度剖析與解讀,凝聚設計行業力量,實現品牌與設計的共同傳播。
(采訪設計師名單,排名不分前后)
On August 28th, a new episode of the domestic large-scale professional design character interview program "Zhong Duan Interview" was recorded at the MUZZI Ceramic Tile Art Museum.
走近《鐘端訪談》
自2017年4月開播以來,《鐘端訪談》共完成采訪600多期,播出近600期,其影響力已覆蓋全國絕大多數地區,訪談對象涵蓋國內及美國、法國、日本、新加坡等地的精英設計師、裝企領袖、房產商、家居建材商場、品牌生產商。訪談內容也被各大門戶媒體轉載及合作戰略優質內容提供方,是國內一檔著名高端人物訪談欄目。
鏗鏘玫瑰,引領企業高質量發展
慕瓷創始人張婉云女士,在訪談中娓娓道來慕瓷品牌發展成果與未來規劃。她始終堅持啞光磚賽道,始終帶領慕瓷在啞光磚市場上深耕細作,堅持中國制造,致力打造一個具有國際視野、立足本土文化與藝術的當代中國瓷磚美學品牌。
Ms. Zhang Wanyun, the founder of MUZZI, talked about the development achievements and future plans of the MUZZI brand in an interview. She has always adhered to the matte tile track, led MUZZI to deeply cultivate and refine in the matte tile market, adhered to Made in China, and is committed to creating a contemporary Chinese tile aesthetic brand with an international perspective and based on local culture and art.
之所以如此篤定,是因為張總足夠的“知己知彼”。作為擁有20多年海外營銷經驗的陶瓷人,足跡遍布全球五大洲30多個國家,是一位名副其實的全球搬磚人,對國內市場和國際市場有著自己深刻的見解,慕瓷啞光磚走過的路并不平凡,從2016年品牌建立之初,到如今品牌客戶遍布全球,受到很多經銷商客戶、設計師和消費者的喜愛,張總一直引領著企業高質量發展,也使慕瓷啞光磚成為行業中特色品牌的引領者。
As a ceramic person with over 20 years of overseas marketing experience, with footprints in more than 30 countries on five continents around the world, she is a truly global brick mover with profound insights into the domestic and international markets.
張總深信,啞光磚,它是一種回歸,能帶給人們自然、簡樸、舒適的空間,低調而富有藝術感,成為越來越多設計師和消費者選擇的產品,讓世界愛上中國創造,是當代所有企業家的夢想與使命。
Ms. Zhang firmly believes that matte bricks are a return that can bring people a natural, simple, and comfortable space. They are low-key and artistic, becoming a product of choice for more and more designers and consumers. Making the world fall in love with Chinese creation is the dream and mission of all contemporary entrepreneurs.
同頻共振,為消費者創造附加價值
如今,消費者審美不斷升級,專業的設計師群體是建材家居很大的流量入口,對于品牌來說,他們更是產品復購最大的群體,尤其是在高端消費者群體中尤為突顯。
Nowadays, consumer aesthetics are constantly upgrading, and the professional designer group is a large traffic entry point for building materials and home furnishings. For brands, they are the largest group for product repurchase, especially among high-end consumer groups.
一個人可能走得更快,但一群人,才能走得更遠。慕瓷與《鐘端訪談》共同攜手,與眾多優秀設計師攜手,以“產品、設計、藝術”為創新優勢,得到設計師的實力認可及價值觀的認同,為品牌引入精準流量。同時,慕瓷一直與意大利頂尖設計師進行設計思想與技術交流的碰撞,與國內“家裝教父”余工保持良好的合作戰略關系,堅持參展廣州設計周,定期舉辦設計師沙龍,始終聚焦優勢,持續發力設計師渠道,為消費者創造更多空間的附加價值。
MUZZI has joined hands with "Zhong Duan Interview" and many excellent designers, taking"products, design, and art"as innovative advantages, gaining recognition from designers' strength and values, and introducing precise traffic to the brand. MUZZI has collided with top Italian designers in terms of design ideas and technical exchanges, and has maintained a good cooperative strategic relationship with domestic "godfather of home decoration" workers. We adhere to participating in Guangzhou Design Week, regularly hold designer salons.
未來,慕瓷品牌始終保持傾聽未來,對話世界的態度,與更多優秀設計師探索當代家居的無限創意,實現品牌引流、設計創新、空間賦能的共贏。
In the future, Muci brand will always maintain an attitude of listening to the future and talking to the world, exploring the infinite creativity of contemporary home furnishings with more outstanding designers, and achieving a win-win situation of brand drainage, design innovation, and space empowerment.